SMS Marketing Services

In today’s digital world, new technologies have made 24/7 customer relationships possible. As technology advances, however, consumers are increasingly looking for genuine brand interactions that have a personal, human touch and are not powered by algorithms.

Text message marketing is a cost-effective marketing method that enables you to engage with existing customers and drive new business through instant, personalized communication.

Short message service or SMS marketing is a basic-text messaging service used to send promotions, announcements and other types of messages to targeted audience segments via permission-based, opt-in text messages.

SMS Marketing?

For all SMS text messaging marketing campaigns, brands must receive explicit permission from customers via contest entries, online opt-in forms or by texting a particular keyword or short code. Without this express consent, using promotional text marketing campaigns is an invasion of privacy and is against the law.

How Does SMS Text Marketing Work?

Grow a Strong Mobile Opt-In List

Businesses and organizations invest in the best text marketing services for various reasons. Primarily, its lack of dependence on an internet connection makes SMS marketing an essential component of omnichannel marketing.

Multichannel or omnichannel marketing is the practice of using online and offline channels to connect with your target audience and move them further down the sales funnel. Incorporating text message marketing into your omnichannel marketing strategy creates seamless messaging and integrated brand experience across channels, from the first touchpoint to the last.

Generally, text marketing is used to communicate time-sensitive information, such as brand offers, updates and alerts to people who have consented to receive brand-related mobile text marketing campaigns. But with its greater immediacy, many institutions now use text messaging marketing service for reasons beyond marketing tactics:

No matter the objective, investing in the best text marketing solution is a surefire way to reach your target audience in a better, faster way.

4 Key Steps to SMS Mobile Marketing Success

Looking to launch personalized SMS text messaging marketing campaigns? Here are the basic steps to get started with SMS text marketing:

1Find the Best Text Marketing Platform for Your Company
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Different cloud-based text marketing tools are available on the market today. However, you need to find an SMS marketing service platform that allows you to connect with your audience easily.

Our SMS marketing company uses Klaviyo to ensure successful mobile text marketing campaign delivery.

Klaviyo is one of the best text marketing tools that offer competitive features and pricing plans. When you partner with us, we work closely with you to ensure you maximize its outstanding SMS features.

Note: There are additional fees for Klaviyo service on top of Thrive’s SMS marketing service fees.

2Apply for an SMS Short Code

A short code is a 5- or 6-digit phone number used to send bulk SMS marketing messages within a shorter period. SMS short codes are leased in the U.S. and cannot be bought. Depending on your preference, you may lease random or vanity short codes.

random short code (also called non-vanity short codes) is a 5- or 6-digit text number randomly selected for you by the Short Code Registry. Leasing a non-vanity short code costs $500 per month and is the cheapest option.

On the other hand, a vanity short code is a phone number selected specifically for your brand, costing $1,000 per month.

Besides short codes, Klaviyo also allows sending SMS through toll-free numbers (U.S. or Canada) and alphanumeric sender ID (UK only).

3Manage Your SMS Consent Opt-Ins

Before launching a text message advertising or other SMS campaigns, ensure your list of recipients has given you permission to send automated messages. Remove anyone with unconfirmed permission status to avoid violations.

During our strategy call, our SMS advertising specialists will ask for your opted-in list to ensure we remain compliant with government regulations. Our text message marketing company only works with contact lists who have explicitly opted-in for text message advertising from our clients.

4Craft Your Message and Track Results

Text marketing companies typically use pre-saved text message templates that contain personalization tags to streamline the whole process. Personalization tags allow you to automatically insert the receiver’s information, such as their first name, into every message. This makes each text message unique and personalized even if you’re running a bulk SMS marketing campaign.

Text marketing messages are limited to a maximum of 160 characters, so be sure your message is short, engaging and to the point. You may also include a link in your message that people can click on to visit your landing page.

Once you’ve launched your SMS advertising campaign, track your performance to determine areas of improvement and make the necessary adjustments in your next one.

Why SMS Marketing Is Important

Facilitate Ongoing Brand Conversations

SMS marketing services allow you to send out personalized messages to your target audience at just the right moment to show you care about their brand experience. This paves the way for stronger brand relationships that fuel business success.

Today, more and more companies are leveraging the best text marketing services to scale their business – don’t fall behind by the competition.

Here are more reasons investing in text message marketing services is a smart move for your brand:

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Lightning-Fast Delivery

Text marketing service gets your message delivered immediately to your target audience with just a click of a button. This allows you to send time-sensitive messages at scale, such as event-related promotions and flash sales, and increase the chances of your message getting seen as soon as it is delivered.

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Direct Customer Communication

Around 75 percent of customers don’t mind texts from companies they opted-in (eMarketer). What’s more, 70 percent consider SMS a great way to get their attention in today’s distracting digital world. Through SMS advertising, you connect with the most customers in the least amount of time.

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Higher Open Rates

Text messages boast a 98 percent open rate. On average, it takes only 90 seconds for the receiver to respond to a message (Omnisend). With the right text messaging marketing service, your SMS campaign can significantly impact your brand awareness and bottom line.

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Wide Audience Reach

According to Pew Research Center, a whopping 97 percent of Americans own a cellphone. This means you can reach most of your target audience via text marketing service campaigns. Whether you’re managing a small business, enterprise or multi-location company, the best text marketing services can help you reach a wide range of target demographics.

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Easy Campaign Tracking

Text marketing companies use state-of-the-art SMS messaging tools to monitor the progress, engagement and performance of text marketing campaigns. Fortunately, SMS marketing is easy to track. Key metrics, such as list growth rate, attrition rate, click-through rate (CTR) and acquisition cost per subscriber, give you deeper insights into your SMS performance.

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Increased Revenue

Studies show customers are more likely to click on a link sent through text versus email. On average, one-third of SMS recipients react to SMS calls-to-action (CTAs) and about 47 percent make a purchase (Omnisend). Utilized right, SMS marketing services can deliver excellent conversion rates and return on investment (ROI) to your business.